Deserve Victory Logo
Hero
For the unwavering, the relentless, and the far-sighted.

Your vision deserves more than survival  —
it deserves victory.

You joined a nonprofit because you believe in something bigger than yourself—a mission worth fighting for, a cause that matters.

At Deserve Victory Advisors, we believe mission-driven leaders deserve world-class strategies and execution.

We don’t just advise. We build.

We’re a strategic growth team that comes alongside your team—not as outsiders handing you another white paper, but as partners who roll up our sleeves to create systems that advance your principles today while securing your mission for generations.

  • Your vision is big—and shouldn’t be shattered by dwindling revenue. We help you build a growth architecture that turns short-term gifts into long-term, transformational funding.
  • Your mission is too important to rely on guesswork. We bring data, discipline, and our ACRU Blueprint—a field-tested strategy for scaling donor engagement from first donation to lifetime impact.
  • Your team is too valuable to burn out on inefficient processes. We design high-performance fundraising systems that free you to focus on what you do best—advancing the cause that brought you here in the first place.

If you’re ready to stop running on a fundraising treadmill and start building a financial engine that will sustain your mission for future generations of mission-focused leaders…

If you believe your organization’s best days aren’t behind you, but ahead of you…

If you’re looking for a team that will fight alongside you—not just for your revenue goals, but for the full realization of your mission…

Then let’s talk.

Because deserving victory isn’t just about raising more money.

It’s about fulfilling the calling that brought you here in the first place.

The kind of institution you’re looking to create? We’ve built it.

Deserve Victory Advisors brings battle-tested experience scaling conservative organizations from millions to tens of millions in annual revenue. We don’t just advise—we execute, working alongside you to forge your institution that advances America’s founding principles for generations to come.

Proven Growth Architecture
Proven Growth Architecture

We’ve scaled conservative organizations from $7M to over $50M in revenue by implementing comprehensive growth systems designed for sustainable expansion.

614%
Growth
Beyond Consultation
Beyond Consultation

While others merely offer recommendations, we roll up our sleeves and implement alongside your team. Our approach focuses on building systems that endure long after we depart.

20+ Years
Experience
Guided by Principles
Guided by Principles

Our work is rooted in the unwavering commitment to America’s founding principles. We build institutions that advance limited government and embrace traditional values and ideas.

100%
Mission Alignment

Breaking Free from the Default Mode

Conservative institutions often struggle against forces that stifle their mission and hinder their progress. We identify and solve the challenges that hold back principled organizations from achieving their full potential.

Ideas That Flare But Don't Advance

Ideas That Flare But Don't Advance

Conservative entrepreneurs often launch with passion but struggle to build systems that sustain growth. Initial success gives way to stagnation as ad hoc processes fail to scale.


We create growth systems that turn bold initiatives into lasting institutions—converting entrepreneurial drive into systematic progress and long-term success.

Institutions That Compromise

Institutions That Compromise

Under pressure to deliver results, many conservative organizations drift from their core principles. Short-term expediency replaces long-term vision, compromising institutional integrity.


We anchor institutions to their core principles, creating governance and structures that maintain unwavering commitment to foundational values even amid storms.

Leaders Without Systems

Leaders Without Systems

Even visionary conservative leaders hit ceilings without robust systems. Heroic effort leads to burnout rather than breakthrough as organizations remain dependent on individual effort.


We build organizational infrastructures that amplify leadership impact, transforming heroes into institution builders who create lasting legacy beyond their personal capacity.

The Deserve Victory Approach

We forge institutions that stand the test of time—not by chasing political trends or fundraising gimmicks, but by building from first principles with unwavering commitment to enduring impact.

Unwavering in Principle

Our work is firmly rooted in America's founding vision of limited government, free enterprise, traditional values, and peace through strength. These fusionist principles guide every strategy we develop and implementation we undertake.

Principle in Action

When guiding a major national nonprofit through a pivotal growth campaign, we aligned donor systems and training expansion with mission outcomes—tracking not just scale but ideological depth and long-term influence.

Relentless in Execution

We bring flexibility, understanding, initiative, and force to every challenge. Institutions must move with entrepreneurial speed to seize opportunities while maintaining principled grounding, adapting with relentless determination to succeed.

Relentless in Action

For a pro-life organization with strong digital acquisition but slowing revenue growth, we led a strategic rebrand—aligning executive leadership and unifying messaging to reignite growth across channels.

Far-Sighted in Vision

We build for 50-year impact—but we don’t wait that long to deliver results. Every strategy and system we implement drives short-term wins while anchoring long-term sustainability. Our goal: institutions that champion America’s founding principles for generations.

Vision in Action

For a storytelling-focused organization, we translated the founder’s vision into a unified brand, launched a $50M capital initiative, and are helping drive its execution with hands-on support.

These three elements—unwavering principle, relentless execution, and far-sighted vision—form the foundation of every engagement. We seek partners who share this commitment to building institutions designed to scale and built to last.

Schedule a Strategy Session

From Strategy to Implementation

We offer two distinct engagement models tailored to your organization’s needs and readiness. Both approaches deliver expert guidance and hands-on implementation support—the difference lies in depth and scope.

Advisory Engagement

Focused partnership to address specific growth challenges with our expertise while respecting your existing systems.

Ideal For:

Development executives leading established programs looking for breakthrough opportunities or specialized expertise in specific areas.

What’s Included:
  • Strategic Growth Advisory
    Identifying breakthrough opportunities
  • Specialized Implementation
    Targeted execution of specific initiatives
  • Donor Acquisition Programs
    Strategies for vigorous and sustainable acquisition
  • High-Dollar Direct Mail
    Industry-leading expertise in donor solicitation and communications
  • Decision Clarity Engineering
    Data-driven strategic insights
  • Executive Coaching
    Leadership development for growth-focused executives
Typical timeline: 3-12 months
Explore Advisory Engagement

Deep Engagement

A comprehensive partnership to design and implement complete growth architecture for organizations ready for transformation.

Ideal For:

Presidents and boards committed to institutional transformation, typically within organizations in the $5-50M range seeking next-level impact.

What’s Included:
  • Growth Architecture Design
    Comprehensive assessment and strategic blueprint
  • Donor Pipeline Operations
    Creating sustainable supporter journeys
  • Major Gift Cultivation
    Relationship frameworks beyond intuition and personality-driven fundraising
  • Data Architecture Implementation
    Decision-driving information systems
  • Staff Recruitment & Development
    Building your team's capacity and skills
  • Multi-Year Implementation Support
    Ensuring lasting transformation
Typical timeline: 12-24 months
Explore Deep Engagement
No-Obligation Strategy Session

Not sure which approach is right for your organization? Schedule a complimentary 45-minute strategy session with our team. We’ll discuss your challenges, assess your current position, and recommend the most appropriate engagement model for your goals.

Schedule a Strategy Session

Building Institutions That Last

Deserve Victory Advisors was born out of our time leading transformational growth while on-staff at the Leadership Institute. As senior leaders—heading development, brand, and donor operations—we drove a multi-year growth strategy that aligned a 45-person team and positioned the organization for long-term success.

Leadership Institute

The Challenge

After 42 years of steady growth, Leadership Institute founder Morton Blackwell recognized that 2022 was the pivotal moment to dramatically expand the organization. With philosophical divides between right and left wider than ever before and political contests increasingly narrow, the mission to train conservative leaders had never been more critical.

The Approach

While leading the fundraising efforts for the Leadership Institute, John, Yana, and Mitch designed and executed a comprehensive three-year campaign called “Leaders for America”—an ambitious initiative aimed to train 89,000+ principled conservative leaders ahead of the 2024 elections. To achieve this, we overhauled donor development systems, significantly expanded the major donor community, and introduced data-driven tools to measure both quantitative growth and qualitative impact.

The Results

$134M
Total Campaign Revenue
144,000+
New Donors
89,000+
Leaders Trained

The Leadership Institute not only met but exceeded its ambitious goals. By implementing systems designed to scale without compromising principles, the organization raised a record $134 million in just three years while significantly expanding its impact. Most importantly, the Leadership Institute is now better positioned than ever to achieve its mission of preparing conservative leaders for America’s future.

Your Crew for the Journey Ahead

Deserve Victory Advisors was founded by veteran institution builders who combine principled conviction with operational expertise. Our leadership team has personally scaled organizations from millions to tens of millions in revenue while deepening mission impact.

A Partnership Forged Through Transformation

John Davis and Yana Myaskovskaya first met in 2014 while working at the Leadership Institute, a 45-year-old nonprofit dedicated to political training and leadership development. When they reunited in 2023—John as Vice President for Growth and Yana bringing her tech executive experience—they discovered that their complementary expertise created a powerful formula for transformation. Their collaboration led to the realignment of ten divisions, record-breaking revenue growth, and the first clearly defined cultural strategy in the department’s history.

Our philosophy is simple:
“Sustainable growth is straightforward with the right, elegant toolset. Every nonprofit has unique challenges that can be uncovered through thoughtful, well-honed listening.”
John Davis
Co-Founder & CEO

For twenty years, John Davis has been an organization strategy and fundraising innovator. With experience in both programs and development, John used his vision for a capital campaign called Leaders for America to change the trajectory of the Leadership Institute, a conservative leader training organization founded in 1979.

Under John's leadership, the development department at the Leadership Institute raised $50 million in 2024, nearly doubling its revenue from 2021 when he took over the Vice Presidency and increasing 614% since he first took over the Donor Communications team in 2011.

For the past four years, John has intensified his understanding of the foundations of American politics while attending the Steve and Amy Van Andel Graduate School of Government at Hillsdale College in Washington, D.C. He lives in Falls Church with his wife, Emily, eight children, and no hobbies.

Yana Myaskovskaya
Co-Founder & COO

A seasoned tech executive, Yana Myaskovskaya has led teams at established organizations like Salesforce and at multiple entrepreneurial software startups. After beginning her career in the nonprofit space as the youngest curator on the eastern seaboard, Yana managed revenue expansion and complex implementation management across four startups, six funding rounds, an acquisition, and a startup promotion to “unicorn” status.

In the entrepreneurial sense, Yana has seen it all and done it all, and is essentially impossible to faze—a valuable asset in organization building. She cares deeply about bringing proven business best practices to the nonprofit sector, which she had tested most recently in her role as Chief of Staff, Development at the Leadership Institute.

Mitch Nozka
Vice President, Direct Response Partnerships

Mitch Nozka is a seasoned nonprofit strategist who has led donor engagement and revenue growth across a pivotal capital campaign and hundreds of direct mail campaigns while at one of the most prolific conservative training organizations in the country.

In the fundraising world, Mitch has seen what works and what flops—bringing clarity, discipline, and a refusal to chase empty trends to every organization he serves.

Mitch lives in Northern Virginia with his wife and three children, seeking faithfulness to Christ. He’s always on the quest to find the best BBQ in America.

Set sail beyond the shallow waters of expediency

Create a conservative movement worthy of our principles
The conservative movement stands at a pivotal crossroads.

Will we continue building fragile institutions that rise and fall with political tides? Or will we forge enduring bastions of principle that advance America’s founding vision for generations to come?

The time for half-measures and expedient compromises has passed. Today calls for the unwavering, the relentless, and the far-sighted to build institutions worthy of our principles and our posterity.

Begin your institution-building journey with a complimentary strategy session. Together, we’ll chart a course toward lasting impact for your organization and the principles you serve.

Schedule a Strategy Session
A ship in harbor is safe, but that is not what ships are built for.– John A. Shedd

At Deserve Victory Advisors, we build institutions ready to navigate the open seas of cultural change while staying true to their course.